Shane Graffiti Inc. Multidisciplinary Creative Director Portfolio

Shane Graffiti Inc. Creative Director / Founder New York

SHANE
GRAFFITI

End-to-end creative architect. 20+ years spanning fashion, motion, UI/UX, AI research, full-stack development, and brand strategy. I don't execute campaigns I build the entire supply chain.

16 Years experience
12 Disciplines mastered
4 Years building an LLM, smart glasses, and a clothing brand
Fashion Design◆ Motion Design◆ Art Direction◆ UI / UX◆ AI Research◆ Full Stack Dev◆ Cybersecurity◆ Sound Engineering◆ Advertising◆ Post Production◆ Copywriting◆ Brand Strategy◆ Fashion Design◆ Motion Design◆ Art Direction◆ UI / UX◆ AI Research◆ Full Stack Dev◆ Cybersecurity◆ Sound Engineering◆ Advertising◆ Post Production◆ Copywriting◆ Brand Strategy◆

What I do

Disciplines

Fashion Design
Graphic Design
Art Direction
Packaging
Video Design
Post Production
Market Strategy
Advertising
UI / UX Design
AI Research
Full Stack Dev
Cybersecurity

Problem / Solution

Queer Fashion Brand

The problem

  • Queer-centered clothing design is nearly nonexistent
  • Menswear patterns don't fit queer bodies
  • Queer culture is absent from mainstream advertising
  • Existing queer brands lack inspirational copy, there was no "Just Do It" level culture and inspiration to be your best self

The solution

  • A queer brand that helps you accomplish your goals, not just dress you
  • Clothes re-patterned to actually fit queer bodies
  • Copy that inspires beyond the garment

Problem / Solution

Abuse Detection Smart Glasses

The problem

  • Smart glasses can save lives, yet they don't.
  • The legal system is stacked against victims of abuse
  • Coercive control is hard to prove on long time horizons
  • Evidence can't be captured on demand in acute crisis situations

The solution

  • Glasses that activate and record when abuse is detected zero attacker-facing cues
  • Documents save to tamper-proof cloud in a timeline designed for court
  • Coercive control becomes falsifiable with timestamps preserved for chain of custody

Process

01
Foundation Hand-painted the black and white abstract art and Rorschach logos on canvas.
Dye sublimated paintings from canvas onto Gildan blanks with heat transfer vinyl.
Used Rorschach paintings as logo for the brand.
Built the packaging to ship the product.

Process

02
Brand & Production Procure and assemble $20K video studio:
2 4K video cameras
1 10ft by 20ft vinyl green screen for videography
1 10ft by 20ft vinyl white screen for photography
4 RGB soft box lights
6 RGB video lights
3 Rode Lav mics
3 360 remote control camera rigs
1 sliding remote control camera rig
1 COB light
Procure and assemble $30K sound engineering studio:
4 electric guitars
8 acoustic guitars
Electronic drumset
1 SM7B Mic
4 amps
2 mixers
Created video shoots of the clothing. Built the visual identity. Produced commercials, shot, written, engineered, and scored in-house.
Stack used Sora for AI-directed backgrounds. Envato for lower thirds and motion typography. Logic Pro for sound design and audio engineering. After Effects for compositing and post. Claude Code and Figma for UI/UX.
Output Full brand campaign with original ad copy, asset library, and launch-ready commercial content, produced entirely without an agency.

END TO END STRATEGY.
PRODUCT ECOSYSTEMS.
TOUCH EVERY LAYER.
SPAN EVERY DEPARTMENT.
CONTROL THE OUTCOME
BY OWNING EVERY VARIABLE.

EAT THE
SUPPLY
CHAIN.
Let's build
something
nobody's
built.
Find me @shane_graffiti Shane Graffiti Inc. Brooklyn, New York